In late March, was launched during the priority registration in the new domain .sucks - perhaps the most controversial and contentious of all the new generic top-level domains.And given the fact that the domain has a strong negative connotation, many believed that the leading companies and brands rush to register their own names in it - so as not to give the possibility to do it to someone else. It just happened.
Most of the American IT-companies domain names registered .sucks Apple. Cupertino-based company made sure that the Internet never appeared sites:
- itunes.sucks
- imac.sucks
- osx.sucks
- filemaker.sucks
- itunesradio.sucks
- finalcutpro.sucks
- garageband.sucks
- macbookair.sucks
- facetime.sucks
- carplay.sucks
The domain name in the soft option can be translated to English as "sucks", and have repeatedly expressed concerns that the registry Vox Populi, a new domain administrator can use it as a kind of legalized blackmail. It is easy to imagine that what little company or brand may wish to see your name in a domain that has so obviously negative sense. And the only way to protect against this - register it yourself. Fuel to the fire poured and reported that the cost of priority registration for rights holders in the new domain will be astronomical $ 25,000.
Microsoft has registered in his name five ambiguous-sounding domain: outlook.sucks, windows.sucks, windowsphone.sucks, msn.sucks and onenote.sucks. Redmond said that this was done in order to protect, run the sites the company has no plans.
Google has issued domains gmail.sucks, glass.sucks and nest.sucks. But Facebook has taken care only about the good name of Instagram. Confidence in the world's largest social network in its own invulnerability before Hayter can only envy.