Apple has tightened the rules of confidentiality when dealing with user data for application developers to fitness and health, according to Interfax. Under the new rules, developers will not be able to "sell promotional purposes data on end-users, gathered through the platform HealthKit».
In case of violations they may be excluded from the app store App Store, and their activities may be interested regulators.
The new platform HealthKit will appear in the next version of iOS with a new version of the iPhone, and perhaps "smart" clock that have received in the press name iWatch. The platform will be a single place that will collect data from all other applications, dedicated to the health and fitness - such as calories burned, heart rate, sleep and so on.
The creators of fitness applications that often users can download free, receive most of their income is from advertising. According to the activists of the organization Privacy Clearing House, more than 43% of these applications were sent information about users to advertising agencies. Subsequently, on the basis of these data, users can come to target advertising - for example, drugs for weight loss for those who are using the application tries to lose weight.
To toughen privacy policy, it was announced on the eve of the presentation of Apple, which will take place on September 9 .