Apple introduced two new advertising format for the mobile platform iAd, which allows developers to earn on advertising and advertisers clearly to target campaigns and track their performance in real time. This is stated in a press release.
Now, advertisers can create a full-screen interactive advertisements that will appear during iOS-applications. Users can also see the commercials before starting the game and programs - the so-called prerolly. They can last 30, 60 or 90 seconds. And static ads, and videos will occupy the entire screen of the device.
Recall that in early April 2014 Apple iAd has opened access to ordinary users - before the service was designed for developers to promote their applications, and for major brands.Network iAd App Network is available just 16 countries, Russia and Switzerland, she began to work on July 29.