Chapter Beats Music Ian Rogers led the service iTunes Radio. On the appointment of top managers became known after the completion of the deal between Apple and Beats Electronics. Music service iTunes Radio, launched in September 2013, six months has become the third most popular strimingovyh service in the United States.
Ian Rogers is a former employee of the corporation Yahoo. According to the newspaper The Wall Street Journal, after the completion of the transaction, he became lead both services and Beats Music, and iTunes Radio. The objectives include the establishment of Rogers most popular music streaming service in the United States.
On Friday, Apple has updated the official website , adding a welcome letter "Welcome to the family." In Cupertino stressed the importance of music in people's lives and invaluable contribution Dr. Dre and Jimmy Ayovina in ensuring a close connection with human music.Apple welcomed the team and Beats, which intends to conquer new heights of musical Olympus.
Meanwhile, analysts believe Apple appropriate deal and Beats Electronics. "This congenial company - said Peter chati of Digital Media Ventures. - Steve Jobs wanted to develop a close relationship with the music industry. Guide to Apple Beats and very well known to each other. "
«Beats - known manufacturer of high quality headphones, and Apple will work to improve the quality and design of future models," - said Adam Satarin from Bloomberg. Beats controls 70% of the premium headphones, Apple - about 60% of the digital music market. "We believe that this is an effective use of cash for acquisitions in the sector of Internet services, given that it is, in our opinion, the weakest Apple», - he added.
Beats Electronics manufactures headphones and audio system. In 2012 the company also acquired strimingovyh service MOG, and in early 2014 based on it has launched its own music site and application - Beats Music. Beats based hip-hop producers Dr. Dre and Jimmy Ayovinom in 2006. The company's revenue in 2013 amounted to $ 1.3 billion