Saturated smartphone market today is extremely unfavorable for beginners. This year, try your luck at it decided to Amazon, which presented a 3D-smartphone Fire Phone . The company announced its intention to sell about 2.3 million units by the end of this year.However, based on this information, this task may be unaffordable for the manufacturer.
Official sales figures Amazon has not said so little journalistic investigation conducted edition Guardian. In it they use statistics of the two companies, Chitika and comScore.
Chitika measures the activity of a variety of devices in their advertising networks. The share of Fire Phone 20 days after release had 0.02% of this activity. comScore measures the number of smart phones used in the United States in absolute terms. In late June, there were 173 million, and every month this number increases by 1-2 million. Knowing these two indicators, Guardian estimated the number of smartphones sold in the Fire Phone 26 400;adjusted for errors and other variables, this number reaches 35,000 vehicles.
For comparison, Apple in just the first weekend after the release of iPhone 5s and iPhone 5c sold devices in the amount of 9 million units. Last year, the iPhone 5 has sold 5 million units in the first weekend. Taking into account the fact that the development of Fire Phone was spent tens of millions of dollars, the current indicators Amazon smartphone may be called a failure.