Apple officially welcomed headphone manufacturer Beats Electronics of the Company. On the website of the corporation there was a special page "Welcome to the family."
"Today we are pleased to officially welcome and Beats Music Beats Electronics family Apple.Music has always played a special place in our hearts and we are delighted to join forces with a group of people with similar aspirations. Beats co-founder Jimmy Yovin and Dr. Dre create beautiful products that have helped millions of people to establish a deeper connection with the music. We are pleased to work with the team Beats, to develop and enhance this experience. Looking forward to what comes next, "- said in a statement Apple.
Agreement to acquire the companies Apple and Beats Electronics Beats Music was announced in May this year. Purchase became the largest in the 38-year history of the Californian giant who prefer to buy small startups. Under the deal, to Apple, in addition to the founders, and business goes on production line of headphones manufactured under the brand Beats. Audio streaming service Beats Music will also be part manufacturer iPhone. The Corporation will pay for the asset $ 2.6 billion in cash and 400 million in shares.
"Music is an important part of our lives, so we continue to invest in music, combine an outstanding team and continue to create the most innovative music products and services around the world," - said Apple CEO Tim Cook.
Co-founders of the transaction Beats joined Apple. Jimmy Yovin and Dr. Dre entered the team vice president for Internet services and software, Eddy Cue. According to him, with the acquisition of Beats line music services, Apple will become even more diverse: from the usual services, such as listening to music using iTunes Radio and purchase of musical content in the iTunes Store, added Beats Music, to listen to music streamed and create personalized playlists.