Samsung brought to the exhibition IFA 2014 a number of its new products, including new generation Galaxy Note 4. According to analysts, the company wanted to get ahead of Apple and therefore announced a "semi assembled" device, which are also "not impressed" audience.
Among the new products presented in Berlin Samsung - «smart» Watch Gear S , helmet virtual reality VR Gear , smartphone with a curved screen Galaxy Note Edge and Galaxy Note 4. According to Brian White of Cantor Fitzgerald, the Korean giant hurried presentation of their development and demonstrated "semi assembled" device writes Onliner.
White considers the actions of Samsung attempt to create a buzz and excitement around their products in anticipation of the event Apple.
In its report to investors White said that the chosen strategy is incorrect Koreans: Samsung just showed the device, but did not provide enough information about their technical features, the exact release dates and markets, and attention was paid to some clever features novelties.
White believes that Samsung has done everything to ensure that the presentation of Apple, scheduled for September 9 , successful and profitable in the background looked announcements South Korean competitor.
Apple next week, is expected to introduce two new models of the iPhone 6, which will be different screens. Another company will show innovative watch iWatch, which will be the main novelty of the evening. The event will be held in Cupertino.