Apple called the world's most successful brand. According to the survey by the consulting firm Interbrand, the value of the iPhone maker for the year grew by 21%, which allowed him to become the most expensive in the world.
The cost of the Apple brand valued at $ 118 billion. In second place is Google: brand search giant makes a more modest rate of growth of the price (15%), its value reached 107 billion. Once to lead the list of Coca-Cola was in third position: it was estimated at $ 81 billion 213 million.
At the top were a few newcomers: logistics company DHL (81 th), the automaker Land Rover (91), FedEx (92), providing logistics and postal services, as well as the firm Huawei (94), which produces smartphones and tablets, and the German brand Hugo Boss (97).
The list separately marked brands have made the greatest growth over the past year. The biggest success has made Facebook: Social Network added 86% and took 29 th place with a score of 14 billion dollars. Rose significantly and online retailer Amazon (+25%, 15th place).Managed to increase the capitalization of several automotive brands: Volkswagen (+23%, 31 th place), Audi (+27%, 45th place) and Nissan (+23%, 56th place in the list).
Top 10 most valuable brands in the world by Interbrand:
- Apple - $ 18 billion 863 million (+ 21%)
- Google - $ 107 billion 439 million (+15%)
- Coca-Cola - $ 81 billion 563 million (+3%)
- IBM - $ 72 billion 244 million (-8%)
- Microsoft - $ 61 billion 154 million (+3%)
- General Electric - $ 45 billion 480 million (-3%)
- Samsung - $ 45 billion 462 million (+15%)
- Toyota - $ 42 billion 392 million (+20%)
- McDonald's - $ 42 billion 254 million (1%)
- Mercedes-Benz - $ 34 billion 338 million (8%)
Interbrand was founded in 1974 and specializes in brand consulting. Valuation of brands manufactured by companies on their own methods.