High tech and high fashion collided at a time when Apple announced the hiring of Paul Deneuve, former CEO and president of the iconic fashion house Yves Saint Laurent. He became vice-president of "special projects" within Apple directly subordinate to Tim Cook.Later he was joined by another senior leader of the fashion house - the former head of retail sales Yves Saint Laurent Catherine Monnier. It is learned that on the eve of the launch Apple Watch Company reopened recruitment with experience in the fashion world.
Acceptance of experts in the field of luxury seems logical in light of the fact that Apple is positioning its smart watch not only as a "smart" electronic device, but as a high-tech fashion accessory. The maximum cost of Apple Watch is $ 5000, so that the rate on wealthy buyers may be more successful than the reliance on conventional electronics enthusiasts.
According to rumors, the American giant computer electronics plans to change the style of branded stores. It is assumed that in retail outlets Apple Store, the design of which has long been recognized, there will be a special room reserved for "smart" hours. Before buying Apple Watch everyone wants to try a fashion accessory, and it will require a separate room and a larger number of employees in the stores. In Apple believe that the right to hire a consultant with experience in the fashion world.
The company will offer three different collection of watches under the name Apple Watch, Apple Watch Sport and Apple Watch Edition, as well as two sizes - 38 mm and 42 mm. The body is made of special alloys based on stainless steel - polished or color "black space", anodized aluminum or silver color "gray space", as well as 18-carat rose or yellow gold.
Apple also developed a whole collection of straps: Sport Band of high quality elastomer;Milanese Loop through flexible mesh of magnetic stainless steel; Leather Loop soft stitched leather, under which the hidden magnets for easy fixing and adjustment; Leather Modern Buckle with all-metal buckle; Leather Classic Buckle; Link Bracelet and stainless steel.
Total Apple will offer 34 different models of Apple Watch. As a joke chief designer Jonathan Ive company in one of his interviews, "Only people in prison are the same".