Volume deductions Apple's Fund to Fight AIDS within the recent actions (PRODUCT) RED has exceeded $ 20 million. This was written CEO Tim Cook in the e-mail list: Apple.
Apple has long worked with the charity organization (RED), creating a special series of products in red, to help in the fight against AIDS. This year, Apple also launched a campaign "Applications App Store for (RED)», devoted to the World AIDS Day. It took two weeks from 24 November to 7 December. When a user purchases an application involved in the campaign, or made a purchase with an optional built-in stylized element, profits from the sale went to the Global Fund (RED).
As part of the latest Apple shares sent to fight AIDS in excess of $ 20 million, and the total amount of deductions Cupertino company in the fund exceeded $ 100 million.
One of the activities of the Fund (RED) are attempts to reduce the transmission of HIV from mother to child. The number of children born with AIDS has decreased from 1,500 in 2002 to 650 this year. Medicines that help prevent transmission of the virus from mother to child, there are about 40 cents a day.
It's enough to choose to buy a iPod shuffle, iPod nano, iPod touch, cover Smart Cover for iPad, Case Smart Case for iPad or trim Bumper for iPhone Series (PRODUCT) RED - all of them for the first time, exclusively available in the Apple Online Store (store.apple .com / ru). This purchase will help to do a good deed and the impact on someone's life.