Many companies produce touching Christmas promotional video, but Apple has a good chance to outshine them all. In the video "Song" young girl finds an old plate with a musical composition, which her grandmother many years ago recorded and sent her grandfather when he was at the front. The girl decides to make her grandmother unforgettable gift for Christmas - and that it succeeds in using a MacBook Pro and GarageBand.
Apple released in conjunction with the advertising agency TBWA / Media Arts Lab. In the new video «The story behind" The Song» company representatives said that video was used for the filming of Machine Voice-O-Graph release in 1947. It allows you to do a 2-minute recording and immediately receive them on a 6-inch plate. With his help, the grandmother of the protagonist video many years ago recorded for the spouse.
"It does not matter, do you record in the machine for someone thousands of miles away from you or a song in GarageBand for their loved ones. What is important is not the tool, and your feelings and emotions" - the authors of the video.
History of the Christmas advertising:
Original video:
In the past, Apple has released no less touching ad titled «Misunderstood». She won a Creative Arts Emmy Awards in the category of "Outstanding Advertising".