Before the Christmas holidays, Apple started a new advertising campaign. At this time, the company's partners are promoting Apple Pay - payment service, launched in October this year. 30-second promo Bank of America will be broadcast on American television.
"Before she buy something for her husband ...
... Or something for an upcoming party ...
... And a little for himself, Nancy takes iPhone 6, which allows her to pay bank cards Bank of America with the help of Apple Pay.
A new, simple, safe and smart way to shop with just one touch.
It is convenient and innovative. This Bank of America".
Apple first announced the payment system in mid-September 2014. Then it was reported that members of the system will be Apple Pay payment systems MasterCard, Visa and American Express, as well as major banks in the United States. To the system are already connected more than 500 financial institutions and more than 220,000 retail outlets.
Apple Pay allows iPhone 6, iPhone 6 Plus, iPad Air 2 and iPad mini 3 make payments in stores and online in a contactless manner - using technology Near Field Communication NFC. To date, Apple Pay is available only in the US but in the next year she can earn in several European countries and in some other regions.
As reported on the eve, Apple began seeking employees for the team Apple Pay, which will be working in London (UK). In the position description states that the availability of a new geography of the payment system is planned to expand to Europe, Middle East, India and Africa.