Apple continues to follow the Path of Steve Jobs that revolutionized the revolution. In 2007 came the iPhone, born 2010, iPad, and in recent past 2014 saw the light Watch - they all became innovative products to turn around smartphones, tablets and smart-watches.
Of course, Apple Watch more on sale is not received, but it should be remembered that the "apple" products are always put at ease, simplicity, beauty - these three cornerstones generated for Cupertino lot of money: the market value of the company has already reached the level of $ 750 billion. If consumers would not like the products Apple, it is unlikely we would talk about such terms.
It is known that Apple is developing a smart watch in 2011, and they, being the most, perhaps, difficult for the company's product is finally presented to the world. We can safely say that in front of us - the best gadget of those, which are worn on the wrist. Competing products and even close can not be compared with the "apple" novelty. Company Tim Cook rely on multi-million selling and determined for three compelling reasons for buying the gadget.
Outside observer it may seem that the individual items Apple marketing campaign look naive.However, it is worth recalling the history of the corporation, and it becomes obvious that the "weak" Marketing in the end turns into a strong financial results. So it was at the time of the release of iPad - the newest type of device to which the market at the moment is treated with skepticism. It's only been a few months, and the plate is recognized. Moreover, it is still a leader in its class in terms of sales. Edition Vestifinance talks about how senior managers, staff and customers convinced properties Apple Watch.
Creating new iPad
Apple Watch - the first truly new product since the death of Steve Jobs and the first truly new product, from the moment the business was taken over by Tim Cook. In a sense, this is the "second iPad". The public should be interested in smart watches, or experts spoke again that Cook does not have the "visionary gaze" of his predecessor.
Watch the battle for a few years ago did not start outside the company, but inside: the head of the design department Jonathan Ive almost single-handedly tried to lobby for the project, but other managers considered smart watch pacifier. It is said that helped Tim Cook.Together, they convinced the management of Apple's need for capital investment in the development of hours.
After the announcement of Apple Watch at the end of last year had already convinced specific sales managers and consultants.
When the product goes to market, the Apple Store, he should not lie on the far shelf. But if the staff does not understand why you need a gadget, you will not be able to sell it successfully. To this end, Apple released information about why the iwatch open up new possibilities and why not buy them in 2015 is not enough.
Many people already want to buy Apple Watch
How to convince their own employees? In the guidelines for sellers Apple Watch says:
"Help the buyer and Apple Watch to find each other. To start ask the right questions. Many potential customers have already decided that they want to buy Apple Watch. Asking the right questions and looking into Apple Steps of Service, you will be able to advise the buyer is the Apple Watch, which is suitable to the style of life and meets the taste preferences".
In other words, Apple sellers should be aware that the audience already interested in buying Apple Watch. Many people are ready to spend money on this device, and it is only necessary to advise them the option that is best suited. It is obvious that for successful sales consultants at a shop should look confident. But how to convince customers - potential buyers who do not yet know what, it turns out, has long dreamed of Apple Watch?
Three Reasons
"Health and Fitness"
Apple focuses on three features of your device, able to attract not only fans of the products Apple, but also far from the contemplation of the beauties of the local ecosystem people.Firstly, it is "health and fitness". In the smart watch is built a lot of sensors. It is not only the standard gyro and accelerometer, but also sensors that measure heart rate, and even a barometer. Unfortunately, much of the final version of the device had to be abandoned . One of the sensors has become liquidated pressure gauge. Another sensor was to measure galvanic skin response, warning of stress. However, Apple sure what "apple" gadget displays biometric gadgets to a new level. WatchKit API will allow developers to create a fitness applications specifically for the Watch, and squeeze out a similar set of sensors can be done.
"Time Management"
The second bonus for the owner of Apple - time management. The gadget works as a normal watch, and as a calendar of events, and as a navigator. All of this can and smartphone, but it will not be intrusive to vibrate on your wrist. If you add a bit of irony in the description, then formulate a time-management benefits can be something like this: the user will always know where he is and where he should go.
In general, the vibration and other tactile features in Apple spent a lot of time. We had to make time management unobtrusive but effective.
"A new way of communication"
A third advantage of Apple Watch: watches become a platform for a new type of communication. People nowadays just love these things. The success of the large number of messengers, which sometimes differ from each other only a couple-three functions proof.The previous presentation Apple Watch showed the possibility of sending messages in the form of modified emoticons and even broadcast your own pulse. Ironically, it is these seemingly unnecessary additional features can attract the maximum number of buyers.