In February and March, Apple took an active untwist the flywheel advertising Apple Watch: the first sign of this process is the emergence of smart hours on the cover of Self . Later in effect imposed heavy artillery - the magazine Vogue again for the month of March and redeemed for advertising the latest gadget 12 pages.
Now Apple Watch lit up in the pages of Australian fashion magazines Elle. In various magazines and Apple Watch is presented as a fashion accessory, and as a device for the health conscious.
Advertising Apple Watch in Elle turned laconically: publication placed on the pages of model Sarah Smith with different versions of Apple Watch.
"I like the idea of having everything you need, including the upcoming meeting on the wrist. I like that they just remind me of an hour to get up from the table and move and helpfully watching all my activity. And I like that they accurately touch my hand when they want to alert you of an incoming call or message: no more obtrusive calls and vibrations" - says the model.
Apple Watch were announced in September last year and will go on free sale in late April. Previously, Apple made a special presentation of the wearable computer to representatives of the fashion industry, first in the company's headquarters in Cupertino, and then at Paris Fashion Week. In addition, the company organized a dinner for designers, fashion designers and editors of fashion magazines.
Many disputes and conflicting opinions about Apple Watch reinforce users' interest in novelty. Analysts vying to build forecasts and graphs make possible sales, but experts and the pessimists, optimists and agree on one thing: watch Apple - one of the most anticipated products in recent years.