Apple plans to announce the launch of its own music service strimingovyh Beats at the conference WWDC 2015. The Company will not provide updates service at the event "Spring Forward", which will be held March 9, 2015 and will be devoted to the start of sales of "smart" watches Apple Watch.
According to informed sources, a new service Apple will be shown in June at a conference for developers and will be released along with the update iOS 8.4 or newer version of iOS 9.
Apple plans to integrate the service into iOS, as well as the iTunes and Apple TV. The basis lies Beats Music, created by Beats and acquired by Apple in May last year for $ 3 billion. The decision to make Beats Music part of the "apple" of the ecosystem was made against the background of falling sales of music. According to analysts, last year the volume of purchases from the iTunes tracks decreased by 13-14%. For 2015, the first figures may be even lower.
In Cupertino are planning to compete with Spotify and Rdio by lower prices ($ 7.99 versus $ 9.99 for a monthly subscription), as well as through a more extensive database of music and a broader user base, on which the service unit falls as the standard music app . The service interface is designed in the style of a standard design iOS, and the brand Beats away from it completely.
The service will also be available in the Web and on Android. With the development of their own applications "guglofonov" as well as the rotation of the key figures of the musical direction of the company, link delay its release. It will also delay the release of the fourth generation of Apple TV , which will receive the updated operating system, application store and a new control panel.