This year, Apple once again celebrating success, earning the prestigious award Red Dot Awards for the innovative design of its products. Since its inception Cupertino company continues to drive the technological development of the electronics market and change our view of the high technology and how we use them. Pledge of these achievements - the constant desire to create products with a stylish and functional design.
Despite a lot of criticism of the "smart" watches Apple Watch, much of which is associated with product design, smart watches have earned one of the most prestigious design awards - Red Dot: Best of the Best 2015. The winners were selected by the following criteria: degree innovation, functionality, ergonomics, durability, quality, symbolic and emotional content, ecological and others.
In addition to a wearable computer Apple title Best of the Best 2015 received a clock with an unusual design MB & F HM6 Space Pirate. The cost of the latter established in the amount of 50 copies, is $ 230,000.
Red Dot Design Award - a respected design awards, awarded by the European Institute of Design Centre of North Rhine - Westphalia, which is located in Essen (Germany). The award is presented to designers and production companies for outstanding quality and outstanding achievements in product design. The first award Red Dot Design Awards held in 1955.
In 2015, as part of a contest between competing products 4928, and won the award in 1240 of them. The title of Best of the Best was awarded only 81 products. Evaluation of the participants made a professional jury award, and this year it consisted of 38 experts from the world of design.