Apple recently received a wave of criticism from the European Commission, so as not responded to the comments made in relation to the system of built-in iOS-purchase applications. But Google, with the words of European officials, has taken "concrete and immediate" measures against the Android-platform. Soon mobile applications in Google Play stop calling "free" if they will be provided fitted payments.
In February this year, the European Commission held talks with Apple and Google, to settle the purchases in mobile applications. The meeting was initiated by organizations to protect the rights of consumers who receive complaints from users of smartphones and tablets in Europe that the current policy of IT-giants for purchases allows developers to position their products as free when in fact they require domestic payments for normal operation.
Google promised to make some changes - in particular, games and applications with built-game purchases will no longer be referred to as "free." In addition, applications will not be repeated calls to buy content, and consumers themselves will receive clear information, how much and what they pay. According to Google, approximately implement these innovations on the Android-platform this fall.
"We are convinced that if the software is to use built-in shopping, it can not be called" free. " The so-called Freemium model is attractive to developers, but the fact remains undetectable and too intrusive request payments, especially in children's products, leads to disastrous consequences, "- said in a statement Google.
At Apple, it seems, such measures are not going to accept. Commenting on criticism from the European Commission, in Cupertino said that the company provides the leading parental control on iOS-devices. "It's intuitive and flexible customizable", - said the representative of Apple, alluding to the fact that parents should set their own limitations in iOS. All applications in the App Store with the in-game payments are appropriate notation. In addition, the store created a separate section for children's programs. In Cupertino stressed that the same flexible system offers not one of the competitors in the market.