One of the streets in New York appeared automatic Nike, where you can buy branded goods.Points NikeFuel, charged for running, walking, cycling and other active sports, can be exchanged for T-shirts, socks and caps.
Buy symbolic prizes for cash or by credit card in the machine will not work - as a payment device accepts only points NikeFuel, earned by the buyer in the annex FuelBand. They charged the owners fitness bracelet for Nike steps passed.
The cheapest of the goods (a pair of socks) will cost 500 points. More expensive accessories will cost a thousand or more points. When this machine accepts only those points that were assessed on the day of purchase. Thus, buyers literally have to sweat, walked or ran a considerable distance before purchase anything in this machine.
The appearance of the machine Nike wrote in the official twitter account, while not reporting its exact whereabouts. Microblog users fairly quickly determined that it is installed on the corner of Clinton and Delensi.
Intrigue makes the fact that the machine will move around the city, and its current location will not be reported directly. Similarly, Nike plans to draw attention to their fitness tracker, going through hard times and losing popularity under the onslaught of competition.
This spring, the department was disbanded, engaged in the development FuelBand, but production was halted bracelets themselves. The company plans to concentrate efforts on the same application that is compatible with a variety of wearable gadgets, for example - with the future "smart" clock from Apple.