Volkswagen Group plans to accelerate the updating of the model series, modeled on the principle of Apple, many products have been upgraded once a year. This was told by CEO Martin Winterkorn. German manufacturer expects to expeditiously explore consumer needs in the market and will adapt them their products.
Last year, in an interview with Apple CEO Tim Cook told why the most famous manufacturer of smartphones in the world offers only one iPhone model per year. According to the director, this is due to the fact that corporations need time to bring to mind the hardware and software, and related services. That's why Apple, unlike its many competitors, presents a new generation of branded smartphones, laptops and computers only once a year.
As stated in an internal document Volkswagen, became available to Bloomberg, the German company intends to establish a working group of 40-60 senior managers before which put the task to develop an alternative development strategy, which will replace the traditional scheme, providing a generational change models every seven years. The automaker believes that modern realities require a much more rapid development, such as electric motors and technology to integrate external devices to automotive systems.
Note that in May this year, the head of American aircraft giant Boeing Jim McNerney also said that he wanted to be like Apple in regard to innovation. He added that the company could be guided by the strategy the iPhone maker and gradually improve their products, instead of once in a generation "to fly to the Moon" that carry too much risk. McNerney believes that such "starts» Boeing should be avoided.