The cost of computers manufactured by Apple is stagnant fourth consecutive year. On it informs edition Dailycomm, examined the changes in prices for "Macs" in 2010.
It is reported that in the II quarter of 2014 the average selling price (ASP) Mac was $ 1255, which is $ 1 more in comparison with indicators of III quarter of 2010. During this time, the average price tag on the iPad fell by almost a third due to the release iPad mini and discounts on sales of previous generations 9.7-inch models. After the June 2011 figure for iPad ASP decreased slowly.
As for the iPhone, they are also cheaper. Prices for "apple" communicators reduced from III quarter of 2010, in the last calendar quarter, they fell by 12% year on year.
Although Apple does not disclose profits derived from a certain group of electronics, it is obvious that it is the computer business has the highest margins due to higher retail value of the products compared to the iPhone and iPad. In recent years, the company did not have to increase the sales of PCs to offset declining ASP, as it happened with mobile devices.
According to the report for the fiscal quarter III, closed June 28, 2014, iPhone U.S. corporations provide about 53% of revenue, iPad - 16% of revenues, Mac - 15%. Phone sales for the period amounted to 35.2 million units (31.2 million units a year earlier), tablets were sold in the amount of 13.3 million shares (14.6 million), computers - 4.4 million units (3.8 million ). Manufacturer's quarterly revenue reached 37.4 billion dollars.
Over the past 12 months the computer business Apple brought the budget revenues of 23 billion dollars, which, for comparison, a 45% increase in quarterly sales Google.
Not so long ago an analyst Horace Dediu determined that revenue PC manufacturers (except Apple) is reduced about 4 years old, has waned, and the profitability of their business. Mac, on the contrary, are the products with the highest revenue in the computer market, profit from them is higher than from the sale of other PCs together.