Remember the scene from the film "The Wolf of Wall Street" where the character Leonardo DiCaprio tests the applicant's ability to make money by offering them to try to sell him a ballpoint pen? Cause a person to make a purchase - great art, which defines a commercial vein seller. You can sell a pen - will go far, you can not - look for a job in another field.
Quora users have wondered how to cope with such a non-trivial task of marketing and sales guru Steve Jobs. AIN chose the funniest answers.
- To begin, Steve tries to convince you that your life is meaningless, joyless and useless.Then he will show the handle and how Apple turned it into teletransporter. Five colors.Sales start this summer. And another thing: it is also a replicator. During the presentation on the screen behind him there is a perfect picture. You freeze in his chair, and when you leave your room, call the wife and declare that the children will have to find a way to pay for themselves through college.
- Ordinary people call this device handle. But it's not just a pen. This device, which carries your feelings on paper. Ink, which can be discharged to the surface with your feelings perfectly reflect what you have on your mind, they speak for you about your mood. In the end, the writer tends to such a device, which so accurately and deeply understands it - and this is the beginning of a relationship that will last forever.
- Take an ordinary pen for $ 1.25, sticking her logo Apple, and sell 25% of ink for $ 1.25, 50% ink for $ 2.25 or 100% of the ink for $ 3.25.
- Jobs: What do you see?
You: a normal pen.
Jobs glues to stick sticker with your signature, and then signs it is an important document, and finally makes self with pen: Now this is the most valuable handle all that you have ever seen. Suggest a price. - Today Apple has reinvented the pen. We called it iRuchka. Here's how it looks.
- Do you want to write something? On you handle and stop wasting my time.
- Jobs would have picked up his pen and looked at her, frowned, and then threw it in your face and say, "not good enough. Make it better. "
- He would have asked, why do you go to motivational seminars on sales rather than to create a surprisingly cool handle.
- He'd throw a pen in the trash and called you an asshole because you ask such stupid questions. Then she quickly showed how to solve the problem on the iPad, and walked away, leaving you standing in shock. A month later, you already have an iPad, iPhone, Mac, and not only you, but all the members of your family, friends and acquaintances.And you are now working at Apple.
- He would say: "Write in a different way" ... Now you want to have this pen (and fill the void in my heart)?
- What have we here? This chrome handle. Chrome, metallic, beautiful shape and color ink. Now let's compare it with an ordinary pen Bic ...