Apple intends to close the music service Beats Music, which has got us to the load to fashionable headphones with the purchase of Beats, said on Monday TechCrunch.Technology start-up is likely to be used in its own streaming service of iTunes Radio.
"A lot of engineers from Beats Music has moved on to other products and projects at Apple, including iTunes. It is not clear exactly when the music service and Dr. Jimmy Ayovina Dre will be closed, and that Apple intends to do with the service in the future, but sources familiar with the situation say that the company has no plans for the brand Beats Music », - writes TechCrunch.
Music Beats Music Service is currently working on devices with iOS, Android and Windows Phone, giving you access to a huge catalog of music, which has over 20 million tracks.Monthly subscription for Beats Music is $ 9.99, and a free trial period Beats Music is two weeks.
One of the main advantages of the service is a recommendation system that takes into account the tastes and the mood of the user, and adapts to a certain situation. This feature Beats Music and led by Tim Cook to think about buying it. As part of the application to create a playlist is enough to specify the location ("at the skate park," "the party" and the like), choose the genre of music, describe your company and tell them what I want to do at the moment.
Previously Apple put Beats Music section of recommended applications for new users of iPhone and iPad. App Store window with a list of their own development of the Californian company now includes official music service client Beats. The company describes the app as the most convenient way to listen to music in streaming mode.
Updated: Apple has denied that it plans to close Beats Music. A company spokesman Tom Nyumayr said that reports of closure of the service Beats Music is untrue. He did not specify how the company intends to do with the service. According to some reports, Apple may modify Beats Music, including a change of brand.
Perhaps it was the refusal of the original brand and the mean sources TechCrunch, speaking about plans to close the service. One of the potential steps Apple could be merging Beats Music c iTunes, but what will the final format of cooperation, the company has not said.