LG is set near the International Airport King Khalid of Saudi Arabia huge billboard advertising the flagship smartphone LG G3. With a length of about 244 meters, a height of 12 meters and a total area of about 2928 square meters, this billboard is recognized as the largest in the world and brought in a Guinness Book of Records. LG has placed a billboard in a way that is visible to all passengers arriving and departing flights. If we consider that this airport annually visited by about 20 million people, such a move will help LG earn $ 25 million on the sale of the smartphone.
Also, this billboard is always clearly visible at any time. In the future, the company plans to use this design for advertising other consumer electronics.