New products range Xperia Z3 gained a certain popularity among users. For example, Xperia Z3 Compact fell to taste many thanks to the excellent performance of work on a single charge. In the wake of the success of generation Xperia Z3 Sony has decided to engage in the promotion of devices only high price range, abandoning development budget smartphones. This decision maker explained banal desire to minimize losses in the future.
Representatives of the mobile division of Sony noted increased competition in the medium and low price segments from numerous Chinese brands - both popular and very little known. In this regard, even Sony has adjusted forecasted sales performance of mobile devices in 2014 with the previously announced 50 million to 43 million.