While BlackBerry has focused on the development of software and support services, the leaders of the company, famous for the devices, focused on the business audience, shared their plans for the further development of the brand. After the publication of data on the decline of its gross income from new devices management recognized that so far about 50 million people use the old model gadgets BlackBerry.
However, all these confessions were made at a time when they came more optimistic news, obtained at a wavelength of interest around the new device companies - BlackBerry Passport . Ron Loucks, who heads one of the directions of development of devices BlackBerry, said the company, comparing the data on possible losses with real financial layouts, decided to take the risk and try to market at least one non-standard device in the year.
"When it comes to design, you can go on breaking stereotypes, in order to create the effect of" Wow. "He is not inherent in all products, but we want to take this opportunity to the maximum."
As noted by Loucks, the company already has in its arsenal, such devices and reports the positive reviews on retailers such devices. For example, the reviews for BlackBerry Passport turned out, though mixed, but generally positive. Thus, critics like a standalone device, wide screen and a comfortable keyboard, but they condemned the dimensions of the smartphone, which do not allow them to work with one hand. Loucks said that BlackBerry is now working on a prototype that corrects this problem. He also noted that, given the current roadmap the company quite so, at what level is the production. As for the prospects BlackBerry Passport, then he looks forward to a good move device sales, exceeding all expectations.
Meanwhile, in the BlackBerry announced that as of 26/09/2014 the company has taken about 200,000 orders for Passport, which went on sale on Wednesday and was sold on Amazon for only 6 hours. Later, representatives of the BlackBerry published quarterly sales report and said they would take part in the Mobile World Congress 2015 in Barcelona, where they plan to demonstrate the new device.Share your opinion and CEO John Chen:
"Given the demand for BlackBerry Passport, I am sure that in the future we are waiting for at least another generation of one of this unit. Also, I have high hopes on the line BlackBerry Classic. Talked with a lot of interested people, I realized that they want the same. I I think we planned the development of a new series of devices with a modified concept".
BlackBerry Classic adopted the common features of other popular smartphone manufacturer - Bold. Classic will go on sale later this year.
On Monday, on the background of the news, the company's shares on the NASDAQ climbed 0.2%, and the cost was $ 10.28 each.Other markets, such as JPMorgan, UBS and BMO, also reacted slight increase ranking shares BlackBerry.