Several years ago, at the height of the popularity of iPad now shows a sharp decline in consumer demand. In the fall of sales devices blame itself for the most part of Apple, but not any outside forces, analysts Credit Suisse. Empire Steve Jobs iPad afford to return to its former glory, and it can be done on several fronts.
According to the estimates of analysts KGI Research , in 2015, Apple shipped 30% less iPad, than in 2014, a hypothetical model of iPad Plus with 12.2-inch screen will not save the situation. Why do people become less interested in "apple" tablet?
1. Planshetofon iPhone 6 Plus
Phablet that Apple released last year in the fall, has made the once popular iPad mini almost pointless purchase. Of course, between the 5.5-inch phone and a 7.9-inch tablet is a difference, repulsive as well as on the size and price, but the possession of large-format gadget makes buying a tablet computer much less than desired. Again in the United States and Europe, people usually acquire iPhone 6 Plus at a subsidized mobile operators, reduced price - and for the iPad mini have to upload the entire amount immediately.
According to expert estimates, have taken as a basis for information specialists IDC, smartphones with screen sizes from 4 inches and more systematically eaten sale tablets.
2. Weak update
Updates iPad on a piece of equipment that have occurred in the past in 2014, can not be attributed to the scale. Thus, the compact iPad mini 3 got a fingerprint reader built into the key "Home" and full-length iPad Air 2 once again became faster and easier. Both tablets have added golden coloring metal housing. It is not enough to jumpstart consumer demand, and where as a potent would be increasing the volume of the built-in flash drive without increasing the price, the appearance of features in the style notebook, as well as a master reset value.
3. Exit the 12-inch MacBook
The new 12-inch MacBook, amazingly thin and light, is sure to attract a lot of fans who obviously want to reveal the purse for a much more versatile device than a tablet. Again decrease the price tag on the MacBook Air up to 900 dollars for a 128-gigabyte model is perceived by a severe blow to the $ 830 iPad Air 2 with LTE-bond and the same volume of a flash drive.
4. Lack of multi modes
One would assume that the iPad is perfect for content consumption, including bedtime, lying in bed. And yet, a new 12-inch MacBook easily substitute a tablet.
Apple has long been time to give the iPad a multi-mode operation of two applications that share the same screen. Yes, and other features related to the base on portable computers, life would be poured in the "apple" tablet.
Apple has long been time to give the iPad a multi-mode operation of two applications that share the same screen. Yes, and other features related to the base on portable computers, life would be poured in the "apple" tablet.
5. Advantages of hybrid solutions
Microsoft and its Windows with support for Intel raided professional users, including corporate environment. For this was released a whole line of hybrid computers, able to transform from a laptop and a tablet and back - depending on the tasks. Understandably, the philosophy of Apple does not allow such experiments, and yet in the industry for a long time hovering fact convergence devices, where the difference of their heterogeneous classes and types almost non-existent.
6. Chromebooks
Notebooks based on cloud operating system Google Chrome OS was able to settle in good education. For example, in the III quarter of 2014, American schools have bought 715,000 "Chromebooks" and 702,000 iPad, and skewed towards the first associated mainly with a price: the price tags on laptops start at $ 200, whereas for the Apple-tablet need to pay at least $ 380. Again, IT administrators to manage "Chromebooks" lighter than iPad. However, iOS ecosystem is still attractive due to the abundance of applications, as well as an educational service iTunes U with a lot of lectures and courses.
Revealing one example. In some American school was an experiment in which fourth-graders was issued for use iPad. A month later, half-plus tablets had disappeared, some were broken, and one-tenth of the unit passed jailbreak hacking procedure. At the same time from the same number of distributed notebooks based on Chrome OS, only 10% were lost, the couple broke, and none have been hacked. The conclusion is simple: let the children iPad, and the tablet will make legs or become a device for personal gain.
7. Cost
Apple without any problems could sell iPad at prices lower than now exposed. Large retailers simply dump the price tag on a modern iPad Air 2, and in the amount of from 130 to 200 dollars depending on the model.
Another possibility lies in the plane of subsidies, and we would have to pay attention to the business model of Amazon, which sells its tablets Fire at bargain prices from $ 100. The largest online retailer returns losses through committed users buying electronically store and organize all sorts of paid subscription service.
Again, 16 GB of internal flash space quite enough to repel them from the base model iPad.Applications grow in size, and people generate more multimedia information - should be at least 32 GB.
8. Specialized Applications
Smartphones are needed to solve very specific, defined objectives. Computers are used to work out the other, but the same well-defined issues. In the case of the iPad this nuance once opaque and nevnyaten, especially if the pocket is a great iPhone 6 Plus, and on the table is a convenient MacBook. On the plates should appear a set of applications that require this particular device class.
9. Marketing and Apple Watch
Marketing initiatives bypass the iPad side - the tablet advertised only the first few years after its debut. Last 2014, Apple pushed forward the large iPhone, previously focused attention on the modernized appearance iOS 7. In the current 2015 m focus the audience will focus clearly on Apple Watch. Why iPad is now removed from the advertising budgets?
In general, "trehekrannaya" Apple has changed the paradigm. If earlier it revolved around the iPhone / iPad / Mac, now sounds different: Apple Watch-CarPlay-Apple TV-Accessories / iPhone / Mac. And where, I wonder disappeared iPad?
In general, "trehekrannaya" Apple has changed the paradigm. If earlier it revolved around the iPhone / iPad / Mac, now sounds different: Apple Watch-CarPlay-Apple TV-Accessories / iPhone / Mac. And where, I wonder disappeared iPad?
10. The old iPad to work well
Definitely build quality products Apple, as well as its Herculean efforts to update the delivery of mobile operating system iOS to the widest possible range of devices - all this makes inherited iPad models suitable for operation within a well, a very long time. Hence, the need to acquire new tablet simply disappears. Is that the owners of the first iPad sample of 2011 it is perhaps time to spend money, because this device, alas, refused to iOS 8 and iOS 7 .
