New biographical book about Steve Jobs went on sale. It is an edition of Becoming Steve Jobs: The Evolution Of a Reckless Upstart Into a Visionary Leader ("Becoming Steve Jobs: The Evolution of a reckless upstart visionary leader"). The authors of the IT-journalist Brent Schlender and editor of Fast Company Rick Tetzel to tell the world the unknown aspects of the life of the founder of Apple. Download the book can be online stores iBooks and Kindle.
Apple, as a rule not to disseminate information about the lives of its employees took part in the creation of the book. Eddy Cue, director of software and Internet services, called it the first of its kind, which managed "to describe all the right way".
Authors Brent Schlender and Rick Tetzel said that cooperation with Apple was given to them is not easy. Initially, they turned to the top management of the company with the idea in 2012, but were refused. As a result, Apple has agreed to only 18 months later.
"We decided to participate in the creation of the book and Brent Rica because of a long relationship with Steve Brent. The book describes Steve's better than we've ever seen, and we were glad that still decided to make it a contribution" - said Steve Dowling, a spokesman for Apple.
The company's participation in the work on "Formation of Steve Jobs" is another sign that the current Apple CEO Tim Cook makes the corporation more open. While Jobs valued in their employees the ability to keep secrets.
In mid-March, the media published excerpts from the biography of Steve Jobs of the future.Of these, it was reported that Cook offered Jobs, who fought with cancer of the pancreas, part of his liver transplant, but was refused.
In addition, the new biography describes the reaction of the popular book "Steve Jobs", written by journalist Walter Isaacson and released in 2011. Apple employees unleashed a barrage of criticism on it. So, Isaacson bestseller inflicted enormous damage Jobs, says in a new book Cook. "With such a man, which I read in a book, I would not want to work all the time," - he said.
Apple's chief designer Jonathan Ive earlier in an interview with The New Yorker also spoke negatively about the famous biography of Steve Jobs. He admitted that he had read only a few chapters of the book, but still it was unhappy because of a number of inaccuracies. "The book is worse than ever" - summed Ive.
The recommended price for the paper version of "Formation of Steve Jobs" which comes out on the shelves in the United States, and then, perhaps, in Russian bookstores - $ 20.
Download "Formation of Steve Jobs" [ iBooks version , $ 12.99]
Download "Formation of Steve Jobs" [ Kindle version $ 11.99]
Download "Formation of Steve Jobs" [ Kindle version $ 11.99]