Apple could sell 10 to 30 million "smart" watches Apple Watch for the first year after their release to the market. On sales of new items will positively affect the overall Halo effect - the fans and owners of other brands of "apple" gadget will get hours regardless of their performance. But buyers Apple Watch will not only users "apple" devices, says journalist Mark Miller.
The iPod has created a well-known halo effect - many users of the player (about 20%) bought then your Mac. Smartphones iPhone sales increase not only Mac, but iPad and Apple TV. Watches Apple Watch will create an even more powerful effect, said Mark Miller: many owners of Android-devices will go on the iPhone, to use wearable computers Apple.
"Owners of the PC that will be used for Continuity Apple Watch, will want to have this feature and on plates, and vice versa. Moreover, some applications for Apple Watch does not work without a second gadget, such as remote control of the camera iPhone or Apple TV. This will affect the decision of users by purchasing electronic devices. iPod and iPhone created a halo effect, as demonstrated the benefits of using multiple devices Apple.But the effect of Apple Watch will be even stronger - watches allow you to interact with the entire ecosystem of Apple. And due to the fact that the minimum cost wearable computer is only $ 349 (even smaller than the iPod), input into the ecosystem will become more accessible. Due to the smart watch Apple accelerate the transition Android-iOS users to the platform and increase the number of fans of the brand".
Apple Watch will be available in 9 countries around the world on April 24th. According to a recent survey, to get "smart" watch intends every fifth owner of an iPhone 6 and iPhone 6 Plus. Survey of several thousand owners flagship smartphones Apple, Credit Suisse analysts found that 18% of them are prepared with high probability to purchase the gadget immediately after the start of sales. Another 11% did not rule out the possibility of buying Apple Watch. Similar results were obtained in November of last year, experts of analytical agency Morgan Stanley.