Adidas company launched miCoach platform for all fitness applications, both proprietary and created by third parties. However, until the company announced an initial set of applications included in the platform, and did not provide a set of tools for third-party developers.Something like this in the recent past, Nike tried to make using the platform Nike +. However, users fitness bracelet NikeFuel, for reasons not completely understood laid off, could use only two applications - Lose It and MapMyFitness.