Canada's BlackBerry at the presentation of its new flagship smartphone Passport with square screen novelty compared with iPhone 6. presentation ceremony took place at the same time a new gadget in Toronto, London and Dubai.
Passport presentation held BlackBerry CEO John Chen. Announcing the device, he repeatedly addressed the main competitor - iPhone 6. Canadians compared the interface of the two smartphones, their ability to work and a personal assistant. Aware of the fact that the iPhone can bend when worn in your back pocket, John Chen said that the Passport is no such problem and offered to all who wish to bend the device.
Meanwhile, record-breaking sales of the iPhone 6 BlackBerry forced to reduce the cost of new items. The head of BlackBerry promised that the United States unit, sales will begin on September 24 will cost $ 599 without subsidies. In other countries, the price of novelty may vary either higher or lower side - depending on local taxes and tariffs.
According to Chen, against competing devices Passport should cost more, at $ 700, but decided to reduce the price tag BlackBerry to draw attention to the smartphone. For comparison, the cost of the new iPhone 6 in the United States (without carrier contract) starts at $ 649, 6 Plus - from 749 dollars.
BlackBerry Passport retained hardware QWERTY-keyboard, it is located under the screen and is also sensitive to the touch, as well as a touchscreen. Display 4.5-inch device with a resolution of 1440 x 1440 pixels, protected with a durable glass Corning Gorilla Glass 3. smartphone has almost square shape: it is noticeably wider than most modern models.
Passport sales will start on September 24 in three cities: London, Toronto and Dubai. Within a week or two it will be available "in many places" including those in Asia.