Wednesday, December 10, 2014

Brand more valuable than money: buyers are willing to pay more for Apple Watch

Apple was not the first, who released a touchscreen phone, but it is the iPhone revolutionized the mobile market. In 2010 he released the iPad, which turned the tablet market. Analysts predict that something like this could happen in 2015, when the sale will go to the "smart" watch Apple Watch.
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According to the research agency First Insight, now interest in the first wearable computer Apple is extremely high. Conducted by the survey showed that interest in Apple Watch not only as a gadget with certain functionality, but also as a fashion accessory. The survey polled 966 people.
Potential buyers, including many women, do not bother even higher, compared to peers based on Android Wear, price. Members are quite willing to pay more for Apple Watch. The basic cost of smart hours Apple will be $ 349. Analysts say, users will buy the device, even if it will cost $ 50 more.
Not long ago, the research agency UBS, polled about 4,000 owners of iPhone, found out that at least 10% of them are willing to buy high probability wearable computer Apple in the next 12 months. Another 17% did not rule out the possibility of buying a smart watch in the coming year. Similar results are obtained in November , experts of analytical agency Morgan Stanley.
Previously, Apple has updated the section of its website , telling about Apple Watch. The company is shown in detail how the clock to help keep in touch, keep track of time and their health. "Overview" section on the site were replaced by three new headings: Timekeeping, New Ways to Connect and Health & Fitness. In each of the three sections of Apple gave details about the watch, led image.
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