October 18 this year, Apple removed from its online store whole product audio Bose.Speakers, headphones and other products under the brand disappeared from the catalog company in the US, UK and several other countries. As reported on Tuesday a French resource iGen, recently manufacturers have reached an agreement in the near future technology Bose reappear on the virtual shelves of Apple Online Store.
About Apple's decision to exclude competitors' products became known a few months after the deal with the manufacturer of headphones Beats Electronics and a week after the National Football League has banned athletes use headphones Beats. Despite the fact that for non-sales there is an obvious reason - the purchase of Beats Electronics, the basis for the decision is supposed to be served the aggressive policy of the NFL, has concluded a contract with a competitor.
Co-founder of Beats Electronics Jimmy Ayovin then stated that the ban on the use of headphones Beats the National Football League has made of his offspring a real superhero, but a competitor got black PR.
It is noteworthy that the conflict Beats Electronics and Bose was outlined in mid-July, when the latter filed an action for infringement of a number of patents on the technology of noise reduction. Later, the two sides came to a non-judicial settlement of the dispute.
Be that as it may, in the near future on the shelves Apple Online Store will return the entire range of Bose - microphones, speakers, headphones, compatible with iPhone and iPad.What was the reason for this decision is unknown.