Swiss watchmakers, despite the demonstrable contempt for smart watches are increasingly glances in the direction of "smart" electronics. Popularization of "smart" solutions leads to a decrease in the market of classic watches with electronic and mechanical components: ordinary consumers thinking about buying more advanced solutions. Smart watches make it easier to interact with the digital medium can monitor the state of health and physical activity, they are synchronized with smartphones.
Swiss watch brand TAG Heuer in anticipation of the release of Apple Watch officially announced its intention to issue its own "smart" watches. Management of the company compared to the fashion gadgets such approaching tsunami - stay away from this problem is no longer possible. Announcement of the model is planned for late 2015.
"We started the project about four months ago, concluded several partnership agreements, and is likely to occur several acquisitions" - said the head of TAG Heuer.
According to a top manager, the design of "smart" watches will be as close to the classic, which "does not lose its value over time".
According to a top manager, the design of "smart" watches will be as close to the classic, which "does not lose its value over time".
Previously CEO of TAG Heuer, said that the issue of smart hours unjustifiable and the company will enter a new market for it. "We want to release a smart watch, but do not want to copy Apple and, in principle, to follow someone else's path" - said earlier, Jean-Claude Biver. Top-manager of TAG Heuer also said that Apple would rapidly lose hours attractiveness in terms of aesthetics: they are "too feminine and do not differ from existing analogues".
TAG Heuer is a subsidiary of LVMH, along with Hublot and Zenith. The company is also engaged in production of premium smartphones Meridiist.
In July it became known that Apple has hired Director of Sales TAG Heuer. The information was confirmed by Jean-Claude Biver, who said that the representatives of a California corporation contacted him and several other Swiss companies for the supply of components for Apple Watch.