Under the leadership of Vice President of Retail and online sales Angela Ahrendts Apple device revises the Apple Store in an effort to improve the customer experience. According to one of these changes the Apple Store employees will wear a new dress.
The concept of «Back to Blue ... But All New» consultants in the sales area Apple Store can wear to choose from blue shirts, polo shirts or T-shirts with conventional sleeves or without a trademark of Cupertino company. The main difference from the old model is the new location of the logo: before it is centered on the chest, and now has moved "closer to the heart". Thus he became the symbol of a little less than Apple. T-shirt under a white blouse allowed to wear long sleeves.
Angela Ahrendts, passed on to Apple from British manufacturer "luxury" of clothing, accessories and perfumes Burberry, is not the first time employees disguises Apple Store.Last summer, a top manager decided unifitsiarovat uniforms given to employees of the business group Apple Store identical blue T-shirts.
Under the leadership of Ahrendts changed the format is the helpdesk staff Genius Bar, so the approach to solving the problems of buyers became more personal. If before consumers can be ordered only 15 minute meeting to solve each problem, it is now possible to ask for more time to address several problems at once.
Apple Store employees will wear a new form from the 2nd of February.