9to5Mac edition published excerpts from internal instruction from sales strategy of "smart" watches Apple Watch for employees retail Apple Store. The document gives an idea of what kind of tricks are used when sellers of the first wearable computer Apple.
In order to more successfully sell Apple Watch, consultants trained sense of style. This is an important moment for the staff to be of interest to visitors with a new gadget, including positionable as a fashion accessory. A store employee should be able to evaluate the appearance of buyers on the basis of which to issue recommendations on the choice of model.
It is worth noting that this is often practiced in the jewelry industry and major watch brands. At Apple, according to the source, it is fixed at the level of the official leadership of the staff.
According to the document, in Cupertino sure that part of the huge army of iPhone users have already decided to buy a Apple Watch, therefore, actively selling the device is not needed. Instead, ask the store employees offer customers "soft" questions to find out their preferences when choosing a model.
Based on this assumption, instead of "Do not you want to try Apple Watch?" Sellers will say, "What are you most interested in Apple Watch?" Or «What do you see for yourself using Apple Watch?»
Apple also believes that Apple Watch will be much more likely to purchase a gift, other than its products, so buyers will ask relevant questions.