Apple has posted on the official YouTube-channel video of the opening of the store «West Lake» in the Chinese city of Hangzhou. This Apple Store was one of five that opened its doors on the eve of the New Year on the Chinese calendar. In the opening ceremony participated Apple CEO Tim Cook.
"Getting something new in Hangzhou, China!" - Wrote in his Twitter Cook. Talk about the interior of the outlet West Lake, it should be noted that it combines all the advantages of the flagship store Apple Store, among which there is also a department of Genius Bar, and space for meetings and training. Store design, obviously, is drawn from the appearance of the flagship Apple Store Union Square in San Francisco, which has a wide facade with clear glass, behind which there is a trading floor, divided into 2 floors.
Before running the Apple Store, he was hung with white material with the image of the illuminated company logo, as well as a huge inscription, citing an ancient Chinese poem, "Praise the West Lake in the rain" created by artist and calligrapher Wang Dongling.
For eighteen months, Apple opened in China for five retail network Apple Store - hurry to top Chinese New Year. The first was just the West Lake. According to the head of department of retail and online sales of Apple Angela Ahrendts, all in China by the end of 2016 is planned to open 25 official points of sale.