In the ranking of international consultancy Brand Finance, Apple has once again won first place and was recognized as the most expensive brand in the United States. During the year the iPhone maker has increased the gap between their closest rivals.
Apple's brand value is estimated at $ 128.3 billion. This is 23% billion more than last year.The second was the cost of the brand Samsung. It was estimated at $ 81.7 billion. Third place goes to Google, the cost of which was $ 76.7 billion.
Ranking Brand Finance is one of the most respected. Brand value is calculated based on a complex methodology, which determines the amount to be this or that company may pay for the licensing of its brand. Also, take into account the financial position of the company and customer loyalty.
Analysts point to a record market capitalization of Apple, which currently exceeds $ 750 billion. The company achieved a record for the market value due to the popularity of the iPhone and the iPhone 6 6 Plus, believe in the Brand Finance.
In the top ten most corporations from IT-sector. The list includes also the largest US carriers Verizon ($ 59,8 billion) in and AT & T ($ 58,8 billion) in online retailer Amazon ($ 56,1 bn) trading network Walmart ($ 46,7) and the Chinese cellular provider China Mobile ($ 47 , 9 billion) showed the highest growth rate (+ 50%).