On Monday, Apple will hold a presentation of "smart" watches Apple Watch, where the company will name the final cost of the device. As the Financial Times reported, citing its own sources for the model Apple Watch Edition will have to pay at least $ 10 000. The model will be the case and buckle strap, made of 18 carat gold.
According to available data to date, Apple Watch Edition will not have any additional features or functions compared with the sports version of hours with aluminum housing, which will cost at least $ 350. As expected, the details will be disclosed at a press conference which will be held on Monday, March 9 in San Francisco.
As we approach the start of sales forecasts were different cost items. In particular, Citigroup analyst Jim Suva believes that sports model will be the cheapest - at a specified minimum price for a standard Apple Watch company asked for $ 550. He believes that Apple Watch Edition will cost $ 950, and in the sale of "smart watches" will arrive on April 16th.
Analysts at the US investment bank Piper Jaffray Gene Munster, according to the publication CNET, expects the price to sports model could reach $ 450, depending on the housing material and the amount of memory. According to Munster, the cost of the standard Apple Watch may begin in the range of $ 499 - 549, but more than likely, they will be sold at around $ 650. For Apple Watch Edition analyst predicts price from $ 4999 to $ 7500. He also believes that the company will be able to sell 10,000 units of the premium model, which is less than 1% of all sales of Apple Watch.
"Apple has always relied on the" affordable luxury" - on top of the price range and with a sense of premium, but always affordable for the average consumer" - said analyst Jan Dawson Jackdaw Research. He noted that the company "was first applied to pure luxury".
A potential obstacle to the success of "smart watches" gold is the rapid obsolescence of any technology, notes Rbc . According to the newspaper, people familiar with the plans of the company's claim that the second generation of Apple Watch is already in development and will be released next year.
It has already been attempts to sell mobile devices for the price of a few thousand dollars.We are talking about the model number of Porsche Design and BlackBerry phones Vertu phones from Nokia. For Apple devices have become the most expensive computer Lisa, released in 1983 for $ 10,000.