March 1, Apple opened online gallery of photos "Shot on iPhone 6" and start to hang out in many cities in advertising its flagship smartphone camera. Artists from San Francisco Pablo Rocha and Fabio Benedetto decided to parody works epplovskih marketers and published a "real" photos taken by owners of "apple" devices. Friends working in the advertising business and love to make fun of his colleagues.
"Street artists" hung around the city with images of Apple posters in the series ("The same shot on iPhone"). On billboards placed shots of ordinary people. As motives were taken SELFIE hamming users iPhone, for example, the guy is completely smeared with shaving foam with the machine in hand. The contrast between the original and parody is particularly noticeable due to the fact that artists have placed their work in the immediate vicinity of the posters Apple.
"The idea was that people do not always make beautiful pictures on the iPhone, so we thought it would be fun to show other pictures. We both work in advertising and love to make fun of our industry, where possible" - said Pablo Rocha.
Apple has put more emphasis on photographic capabilities of their phones, which is facilitated and the users themselves - iPhone is the most popular camera on Flickr by the universality and the prevalence of smartphones from Cupertino.
The campaign "Shot on iPhone 6" was launched simultaneously with the presentation of Apple's flagship smartphone Samsung Galaxy S6 and S6 Edge and is intended to demonstrate the quality of the camera iPhone.
