Recent study by research firm Owler, suggests that users of different professions different attitude to Apple CEO Tim Cook and in particular. For example, most marketers consider this chapter "apple" of the corporation successful leader at the time, as specialists technical professions refer to it with a certain bias.
According to the survey, 85% of marketers speak out about Tim Cook in a positive way. And no wonder: after all, is often credited to strong sales of Apple products is credited largely competent marketing. In addition, 83% of marketers believe that in the near future, Apple will keep success.
Opinion about Apple engineers significantly different: only 50% of them speaks about the director general positive. In the future success of the corporation sure 57% of specialists.
Separately in Owler interested in the opinion of people about a new product Apple - «smart» clock Apple Watch. Half of the respondents "advertisers" believes that the price of Apple Watch justified, while 11% want to buy them. As for the technical staff, the 0% believe that Apple Watch worth the money. Recall, Apple Watch in the US will be priced between $ 349 and $ 399 for the 38-mm and 42-mm versions respectively, and up to $ 17,000 for the modification of hours in the gold case.
The survey was conducted in March 1000 among 8000 engineers and marketers.