Apple's chief designer Jonathan Ive said that his understanding of iPhone should be thin and light device. For these qualities he is willing to sacrifice the autonomy of the mobile device.This is a top manager said in a recent interview with Financial Times.
In the words of Ive, Apple's smartphone modest autonomy on a single charge can not be considered a disadvantage, since the resource allows users to have a slim, lightweight and stylish gadget. "With great battery it would have been harder, longer and less attractive" - said the chief designer of Apple.
According to a leading employee of a California corporation angered users who once again accused Apple of neglecting the interests of consumers: similar words, he hinted that the "apple" of the corporation is more important a beautiful wrapper, rather than practicality and functionality of the product.
However, not everyone was so categorical. Some argue cogently: sockets in our time is within walking distance - at home, in the car, office - and to carry the extra weight is inappropriate. In addition, there are many ways to increase the duration of the iPhone, ranging from covers with built-in batteries and finishing well tuned machine.
It is worth noting that according to a recent poll , the majority of iPhone users do not consider the thickness of the smartphone an important characteristic for a mobile device. 61% of users would be willing to increase the thickness of the shell of the following model "apple" device together with an increase in battery capacity. Only 7% of respondents said that they are satisfied with the current level of battery life iPhone.