Consultancy Reputation Institute ranked the most respected companies in the world. Was taken as a basis for the study Global RepTrak 100, held in the first months of 2015. It is worth noting that in the top ten technology companies prevail.
In this year's ranking of Reputation Institute Apple's got eight lines. Last year, the iPhone maker was in 7th place. The list was compiled based on a survey of more than 55 000 people in 15 major countries of the world - Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the UK and the US.
Respondents were shown a list of 20 companies and ask questions if they are familiar with any of them. Next, they were asked to mark those about which we could say: "I trust this company", "I admire this company and respect her", "This company gives me positive emotions" and "On the whole, this company a good reputation".
Consumers were asked to rate the company on a number of parameters, including innovation, quality of goods or services, and others.
Topped the list of the most respected corporations BMW. In second place was by Google.Internet giant named best place to work and the company with the best leaders. Closes the top three automaker Daimler. The Walt Disney Company, located in sixth place, well in social activities, making the greatest contribution to the solution of social problems and challenges.
Over the past four years has demonstrated a significant leap Samsung, climb the 17 line rating. The study showed that most consumers do not trust what they say in advertising: only 25% of respondents listen to the marketing of confidence. In Japan, Germany, Britain and France, the figure is even lower - 10-15%.