Apple's share of the global smartphone market in 2015 will drop to 14% from 15% in 2013, and the company Samsung - up to 25% from 31% in 2013. This forecast is contained in the review of the international agency Fitch.
Experts attribute the decline in the growth of competition in emerging markets - will increase the share of manufacturers of cheap smartphones mainly due to the fact that now the leading manufacturers will continue to sell the high cost of the device.
In Fitch's notes emerging market value is more significant factor than the strength of the brand, or advanced technology.
"On the mentioned markets where price is more important than global brand and advanced technologies, devices 100-300 dollars will have most of the characteristics of expensive devices from Samsung and Apple», - to ascertain Fitch.
Increased demand for smartphones, according to the agency, it is necessary to emerging markets. In particular, China and India account for more than 60% of this growth. It provided local manufacturers such as Lenovo, Huawei, Xiaomi and Micromax. These companies are the major competitors of Apple and Samsung, is believed to Fitch.
The agency expects that the aggregate supply of the two largest manufacturers of smartphones in 2014 stagnated at the level of 450-460 million units (the 2013 figure was 467 million units), while the size of the market will grow by 20% to 1.2 billion smartphones.