Mapping application failed to start Apple admitted even by CEO Tim Cook, has publicly apologized for the quality of the information provided. Nevertheless, this does not prevent the service becomes more popular. Moreover, in some countries, the card is already ahead of Apple by popularity main competitor, Google Maps.
According to the British mobile operator EE, iPhone and iPad users in the UK are branded cards Apple more than Google Maps. More recently, the share of the first was about 30% of smartphone owners. Now Google product index fell several times, provide a map of Apple's top spot. In the second half of 2013 on the company card "apple" of the company accounted for 70% of the traffic in the 4G-network operator. In 3G-networks for the period increase in Apple Maps was 19%, while, as an indicator of the Google service decreased by 15%.
Recall due to numerous defects in the map service from Apple were fired two top managers - cartographer Richard Williamson and the main developer of iOS Scott Forstall . Critics application noted that the software works correctly, accurately paves the way, and the data itself is rife with errors. As a result, submitted in September 2012 cards have become a real headache for the company.
Nevertheless, Apple consistently gets rid of errors on the cards. She not only continues to improve its service, but also extended the reach of its users. So, the new desktop operating system, OS X Mavericks appeared separate program maps, which provides access to the "apple" of the service. Especially good mode Flyover, which allows for a large computer screen to consider the city from a bird's flight. And the operating system iOS 8 company has simplified the users the task of drafting the route. In Apple Maps in section Routes added a special Programs tab. It offers an alternative application from the App Store with the region. In particular, the Russian people are showing application Yandex, iGdeAvtobus, Google Maps and others.
Opportunities, financial and technical capacity Apple is such that if the company wants to make its mapping service with one of the best on the market, it will succeed. However, for this kupertinovskomu giant will take some time and there are no fundamental innovations from competitors.