In anticipation of the launch of the iPhone 6 Apple's share price reached a record $ 102.5, rising for the day at 0.24%. This is the highest level, which reached securities giant California by the end of the auction. The previous record value of Apple shares set September 19, 2012 - $ 702.1 ($ 100.3, or conducted by taking into account the share split in June 7: 1).
Launch of the iPhone 6 will be held on 9 September. Phone, which provides more than half of revenue Apple, serves as a support for the overall growth of the company, especially in terms of market expectations almost mythical hours iWatch and difficulties confront iPad cheaper competitors.
Apple shares reached a record for several reasons. Firstly, the corporation has demonstrated good results in the last reporting quarter (April-June net profit rose 12%).Second, shareholders await the appearance on the market of new devices. In September 2012, the company rose in price for the same reasons - because of the expectation of market entry of a new iPhone 5. After reaching a record of the corporation for a few months fell by a third. Then investors have lost faith in Apple, considering that nothing is more successful the company will no longer, especially without founder Steve Jobs.
Another driver of growth was the increase in the predictive value of Apple shares to $ 110 Morgan Stanley. According to the analyst of this bank Katy Huberty, Apple will sell about 60 million "smart" watches for the first year on the market, which will increase the company's revenue for the 2015 fiscal year to $ 9 billion.
In April, Apple has provided investors with six additional shares for each share, so that the value of shares fell 7 times. But new small investors is much more convenient to buy shares worth $ 90 to $ 100 instead of $ 600 to $ 700.