In the world of a charity campaign ALS Ice Bucket Challenge - a flashmob of worldwide scope. Its members poured a bucket of ice water and lay out an entry in the Internet. And the purpose of this action - to raise awareness about the serious and incurable disease called amyotrophic lateral sclerosis.
Company founder Beats black rapper Dr. Dre grabbed the initiative leader of Apple Tim Cook, handed him the baton, and doused himself with ice water in the campaign ALS Ice Bucket Challenge. Video dousing musician available on video sharing YouTube.
Dr. Dre, like Bill Gates , decided to approach the problem from the perspective of an engineer and designed the structure, tipping bucket of water per person, if he pulls the rope.In the video, he feels the design for yourself, then challenge rappers Eminem, Snoop Dogg and Kendrick Lamar.
Flashmob supported by personal participation and other celebrities: actor Mickey Rourke, singer Justin Timberlake, Microsoft CEO Satya Nadella, head of Facebook's Mark Zuckerberg, Apple chief marketing Phil Schiller , the former head of Microsoft , Steve Ballmer, footballer Cristiano Ronaldo, basketball player LeBron James and others.
Action is carried out on the initiative of ALS Association. According to the organizers, for two weeks, she helped collect donations in the amount of $ 4 million. True unclear met if the sum of $ 100 contributions from those who decided not to grow lazy ice water, or is it the result of the dissemination of information - people learn about the disease and donate to combat it more substantial amount.