Research company Teleperformance analyzed customer satisfaction quality of service of mobile operators and the desire to go to the other cellular providers. On average, 34% of customers would like to change your operator, which indicates the low brand loyalty from consumers.
According to Cybersecurity, study covered five countries: USA, UK, Germany, France and Brazil. Most want to change mobile operator in Brazil - 45% of respondents plan to do so in the near future. Brazilians are unhappy with the quality of service. There customer satisfaction was rated at 7.7 points, which is below the average of 8.0 calculated by Teleperformance in six countries.
Data comparable to Brazil Russia, where "mobile slavery" was canceled in the spring of this year. Prior to March 1, 2014 the inhabitants of our country, they could move to another operator without changing phone numbers. According to a study ROMIR conducted in 2013, almost half of Russians would like to change your cellular company. The main reason for this, respondents named more attractive prices with other operators and poor quality services.
The lowest rate of desire to change the operator - in the mobile market the United States (24%), where the degree of satisfaction reaches 8.3 points.
Customer satisfaction service of mobile operators is different in different countries of Europe.The most loyal to their companies to the British - only 29% of them want to change the operator. But demanding French unhappy with the quality of services their companies stronger (degree of satisfaction was 7.6 points) than the Brazilians, although change the provider as resolutely not ready. Only 39% of customers from France spoke about the desire to change the operator.
According Teleperformance, the main argument for changing provider is the poor quality of work.