As many have pointed out, Microsoft has decided to revive the tradition of epic war once commercials Mac vs PC. To promote the tablet Surface Pro company has chosen as the main target MacBook Air. The choice may seem rather strange, given that deliveries of the same iPad much higher than "air" ultrabook. What is the reason? Why Corporation of Redmond is building a marketing campaign for its tablet on anti-advertising Laptop Apple.
To begin with, that the sales of MacBook Air and MacBook Pro, unlike the same notebooks based on Windows, bring good profit. Users of Apple products are ready again to spend money for quality and reliable products.
"In releasing MacBook Air, Apple is targeting the segment of the so-called" premium "solutions. Reset the leader from the first positions unsuccessfully trying many manufacturers, including Microsoft with its Surface Pro and Lenovo with a line of Yoga. And this is considering that all these devices are equipped with a Windows-based touch screen with a detachable keyboard and are in fact tablets "- writes ZDNet journalist Ed Bott.
The reason for the emphasis Microsoft on laptops MacBook Air is simple, says Bott. The software giant is trying by all means to lure users who are ready for a good, high quality product to part with a decent amount of money. Value Windows brand has taken a beating against the backdrop of release of various budget decisions, why the corporation has decided to take on such a landmark is not very nice way in marketing, promoting your brand Surface Pro by premium "eirov."
Clips from the campaign «Mac vs PC» is very well known and have generated a lot of parodies and other folk art. How effective will the new advertising series Microsoft, time will tell.