Apple has invited to the presentation of its new products in the field of fashion experts, said on Saturday Reuters. Invites to the event for the first time got a couple of editors and journalists fashion publications, which confirms the upcoming debut of a new product - "smart" watch iWatch.
A number of reporters, close to the fashion world, received Apple's official invitation to the September event. Observers interpreted this as a signal for the upcoming announcement of an electronic bracelet.
"I suspect that they will show the wearable computer - said a guest at the presentation of Lee Goldman, director of special projects of the magazine Marie Claire. - This is a sign that Apple is seriously targeting the fashion world, which IT-industry do not often see with due reverence. "
High tech and high fashion collided at a time when Apple last year announced the hiring of Paul Deneva , former CEO and president of iconic fashion house Yves Saint Laurent. He became vice president of "special projects" in Apple's direct subordination to Tim Cook.Later, the company Deneuve was still a senior leader of the fashion house - Catherine Monier .
In August, served as president of the European branch of Yves Saint Laurent and head of retail sales Monier moved from Paris to the United States. The initiator of the transition in Cupertino was Deneuve, the team which she started working. According to reports, Monier has extensive experience in the marketing and sale of luxury goods.
Apple's chief designer Jonathan Ive on one of the fashion shows (right)
There is every reason to believe that fashion experts are actively involved in the project wearable electronics Apple. Given their experience in the world of fashion and accessories, and examples of hiring external expertise for new projects, such assumptions have every reason to.
The official presentation of Apple next week. In addition to innovative watches iWatch, the company will introduce two new models of the iPhone 6, which will be different screen sizes.The event will be held on September 9 at Flint Center for the Performing Arts in Cupertino.