In 2007 came the iPhone, 2010, was born on iPad, as in the current 2014 saw the light Watch - they all became a revolutionary product to turn around smartphones, tablets and smart watches. In Apple believe that released the best and perfect gadget of those which are worn on the wrist. Competitors' products, and even close to impossible to compare with the "apple" novelty.
Traditionally, most Swiss watch manufacturers in advertising their products show the same time. For example, a Rolex is 10:10:31, from TAG Heuer - 10:10:37, at the Bell & Ross - 10:10:10. At this time, the arrows are symmetric and do not cover the logo and additional chronometers. At the same time, the Swiss have always billed after 10:10.
But Apple, which entered the market of "smart" watches, decided to change the rules. In all the promo video and screenshots Watch repeated the same time, "10:09", that is before 10:10. It is no coincidence, and the thin trolling Apple, believe in Quartz. Chief designer of Jonathan Ive, is rumored to have said that Switzerland "have a big problems" after release iWatch.
As you know, the clock on the screen of the iPhone is also always show the same time - 9:41 explanation of this gave the former ex-head of Apple's iOS development Scott Forstal. Usually Apple creates presentations so that the culmination of performance accounted for the fortieth minute. Therefore, when the first large image appears on the iPhone screen, it must be time, as close as possible to the time on the clock of the audience in the hall.
Since the debut of iPad in 2010, the corresponding figures began to recur and the screen of the tablet.